I'm so proud of what I'm achieving with Illamasqua as a brand, an ethic, and a creative product of possibilities.
When I was a little girl I used to go to our local department store with my mum on a Friday afternoon. My favourite thing apart from the scones and jam was the beauty hall, and in particular, the makeup brand Shiseido. The reason being was there advertising imagery. At that time their makeup imagery and creative was under the direction of the legendary makeup artist and creative force, Serge Lutens. I used to stand for ages just staring at the beautiful images.
Apparently I said to my mum on one visit 'Mummy I want to be that', and pointed to the image above the Shiseido counter. The makeup was a beautiful; exaggerated, graphic, stark and exciting. I didn't know what it was, I hadn't seen anything like it before, but I wanted it! I wanted to BE it!
In fact, I didn't even know what 'it ' was. I wanted to look like the image, wear the makeup, put makeup on, take the picture, own the company, make the brushes!!!
I just felt I had to be part of making something that exciting, something that looked so arresting in that little department store to my 5 year old brain...
Fast forwarding to now, I had an epiphany in Bloomingdales NYC, just as I was being introduced onto the stage and they were talking about the makeup imagery and creative direction, the originality and the origin of the brand, I thought 'This is it! It came true, I became what I saw as a little girl'. It isn't just a job or a brand or product to me, it is a culmination of a life-time's dreams and passions. To see how wide it's grown, how far reaching, and loved it is blows my mind. It also confirms that there are thousands of people out there like me, as a little girl then and now, that want to lose themselves in makeup, creativity, illusion and beauty.